Elite sport, the media and sponsors - Commercialisation.
Introduction Sports involve physical activities in an extreme manner. When a person is involved in a sport, they exert mental toughness in order to show their talent to the world. Sports generate an entertaining ambiance for the spectators due to the adrenalin rush that they convey whenever athletes display their talents in front of the crowd. For this case, the level.Commercialization of sports has been there from almost ancient times in one way or the other. A website historyforkids.org tells us that ancient Greeks used to compete for prizes, but there is a great difference in commercialization of sports in the 21 st century. Earlier there used to be just small prizes like it was said earlier, but that just involves paying the payer.I feel that commercialisation of sports is bad as it denies the sport players of their privacy.As the players would be constantly under the limelight, details of their lives, both the good and the bad, are released to the public.For example, in the recent Tiger Wood’s scandal involving his many mistresses, his private life was broad casted to the public, attracting many criticisms.
The prevalence of the number and quality of sports on television is directly attributable to the commercialization of sport. Without commercial sponsorship, fans would not be able to follow favoured sports as closely as they desire, and at least in this aspect, the commercialization of sport has benefited society in providing entertainment.High profile sports stories help to attract audiences, listeners and readers. In turn, the media makes sure that sport keeps a high profile. Sponsors. Sponsors benefit from the commercialisation.
The effects of the media on sport. Most people, whether or not they play or watch sport, are aware of sport through the media. This includes local, national and international sport.
